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EMPLIFI UGC

A UGC platform to transform your top customers into brand advocates

Harness the power of UGC marketing to build authentic, shoppable social proof that drives engagement and conversions across your social channels and website.

Maximize your ROI with UGC marketing across social and digital channels

The Emplifi UGC platform provides brands with continuous content and insights to empower marketers to scale content beyond their internal resources.

87%

Of businesses reported increased sales through the use of user-generated content.

Highlight real customers and authentic visuals to connect with your community.

54%

Of consumers always or regularly research online pictures and videos of real people.

Turn your community into conversions with personalized UGC.

Deploy social proof at scale with a UGC platform built to boost results

5.5x
More repeat visits
140%
Increase in average order value
1.6x
Increase in conversions

Content curation

Easily collect and curate diverse UGC from social media, reviews, and direct submissions while ensuring compliance with streamlined permissions and robust filtering tools.

How our customers benefit from Emplifi UGC

"As we saw the performance of UGC on our social media pages continue to rise, we knew this was a process that we needed to streamline to scale the program."
Mindy Schanzle PR & Communications Manager at Radio Flyer
Read the full story

Frequently asked questions

UGC stands for User-Generated Content, which refers to any form of content – such as images, videos, reviews, blog posts, and social media posts – that’s created and shared by consumers or users rather than brands or companies. UGC is often seen as more authentic and relatable, making it a powerful tool for building brand trust, driving engagement, and enhancing marketing strategies.

You can collect photos and videos posted on social media platforms like Instagram, TikTok, X, Facebook, and more.

Yes. Once you identify content you’d like to use, you can contact the creator with a pre-built message requesting permission to repurpose their content, making the process quick and easy.

Yes, Emplifi offers tagging and categorization features to help you organize and easily search through the UGC you’ve collected. Tags can be based on topics, campaign names, or product types, making it simple to find content relevant to different marketing initiatives.

Emplifi provides analytics tools that help you track how UGC is performing. You can measure engagement metrics such as likes, shares, comments, and conversion rates, and analyze the overall ROI of UGC-driven campaigns.

Yes, once you’ve collected and received permission for UGC, you can reuse it across various marketing campaigns. Whether it’s social media posts, email marketing, paid ads, or on your website, UGC can be leveraged across multiple touchpoints to maximize its impact.

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