The Socialbakers legacy, supercharged by Emplifi

We’re stronger, smarter, and built for the full customer experience. Socialbakers helped brands lead with data-driven content and social intelligence. That foundation is still here, just evolved into a unified platform that connects insights, publishing, and customer care to help you start orchestrating outcomes.

Want to see what’s changed? Try a demo of our AI-powered social media management platform.

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The world's most innovative companies choose Emplifi

Forrester Wave

Emplifi named a Leader among social providers

Emplifi connects social marketing, commerce, and care to give brands like yours the tools to engage, convert, and support your audiences across every digital touchpoint. We’ve proven and innovative. Just ask Forrester.

Learn more about what Emplifi is today.

Discover why we're the leader among social suites.

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CASE STUDIES

Why top brands select Emplifi

From Socialbakers to Emplifi, our mission hasn’t changed, just expanded. We’re still here to help brands master social media, but today’s consumer expects more than great content.

"Emplifi has been a real game changer, providing us with measurements that we can trust and making report sharing much easier and efficient."

Aura Garcia Creative Manager, Penguin Random House

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"We use Emplifi Social to inform our three different buckets of content: global, local, and influencer. We're able to look at what the engagement is across these buckets, including the different comments they're getting. This allows us to recognize local successes and adopt best practices."

Rachel Bouvier Senior Digital Analyst, Global Digital, Benefit Cosmetics

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"Emplifi helps us understand what resonates. It shows us what our audience wants to see and helps us push out stories that matter – not just to boost engagement, but to reflect who we are as a university."

Dan Ackerman Social Media Manager at University of Waterloo

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"Before Emplifi, choosing which post to boost was a guessing game. Now, with AI-driven insights, we invest our budget wisely, ensuring we get the highest engagement from our audience."

Ineke Vanhaelemeesch Branded Content Coordinator at TUI

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"What really sold me on Emplifi was being able to plug all our social channels into one place. It’s made it so much easier to unify our teams and get everyone on the same page with our strategy. Having one powerful tool for reporting and collaboration means we’re not just managing social, we’re helping and coaching different teams across the business. It’s become the hub of our entire social strategy."

Adrien Marchand Global Social Media Manager at Salomon

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"Emplifi has been a real game changer, providing us with measurements that we can trust and making report sharing much easier and efficient."

Aura Garcia Creative Manager, Penguin Random House

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Rachel Bouvier Senior Digital Analyst, Global Digital, Benefit Cosmetics

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Dan Ackerman Social Media Manager at University of Waterloo

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"Before Emplifi, choosing which post to boost was a guessing game. Now, with AI-driven insights, we invest our budget wisely, ensuring we get the highest engagement from our audience."

Ineke Vanhaelemeesch Branded Content Coordinator at TUI

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Adrien Marchand Global Social Media Manager at Salomon

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"Emplifi has been a real game changer, providing us with measurements that we can trust and making report sharing much easier and efficient."

Aura Garcia Creative Manager, Penguin Random House

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Rachel Bouvier Senior Digital Analyst, Global Digital, Benefit Cosmetics

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From insights to experiences: Growing together with Emplifi

The journey from social analytics to a unified CX platform, helping the world’s leading brands connect, engage, and serve their audiences better than ever.

Same foundation. Amplified power.

What you trusted is still here—now unified, automated, and future-ready.

Socialbakers set the standard for social insights. Emplifi takes it further, bringing those insights into every customer interaction from first click to lasting loyalty. It is the same foundation, built on a single code base and unified data model.

How your tools have evolved

From standalone tools to unified orchestration.

We replaced manual execution with measurable business outcomes. Here is how your specific tools have grown:

Unified Analytics: Move from standalone metrics to cross-channel insights that track performance across your entire customer journey.
Advanced Social Listening: Go beyond basic monitoring. Discover trending topics, monitor competitors, and understand audience sentiment in real time.
Streamlined Publishing: Manage global campaigns, approve assets, and publish local content from one central command center.

Trusted by global brands

Continuing the journey together.

From social data pioneers to customer experience innovators, our community has grown and thrived together. See how brands like TUI, Salomon, and Agencia Montalvo use Emplifi to centralize data, track performance, and manage global activity.

Explore customer stories

The Road Ahead

Emplifi Fuel: Built on proven foundations

The DNA of Socialbakers lives on. With Emplifi Fuel, organizations replace disconnected tools with a unified platform that drives faster decisions, lower costs, and clearer ROI across the entire customer journey.

Frequently asked questions

Is Socialbakers still available?

Socialbakers as a brand has evolved into Emplifi. While the name has changed, the tools you knew and loved are still here, just enhanced and integrated into a more powerful CX platform.

What happened to Socialbakers' analytics and publishing tools?

They’re still available, just better. Emplifi now combines Socialbakers’ capabilities with expanded solutions for customer care, social commerce, and social media marketing, all in one place.

What’s the difference between Socialbakers and Emplifi?

Think of Emplifi as Socialbakers plus more. You still get best-in-class social media tools, now with added functionality across customer care and commerce to help you deliver a full-funnel, connected customer experience.

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Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
A benchmark of how your brand performs against peers in your industry
A partner who understands your business, and 22,000 others
A concrete action plan to go from disjointed teams to A-CX

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Report: The state of social media marketing 2026

Report: The state of social media marketing 2026